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We're Reimagining Patient Education

With a collective experience spanning more than 20 years as the creators of AnatomyStuff, we have proven experience of designing and delivering health education tools that work.

We asked our customers what else we could do to support them, and we heard loud and clear about the need for better and more accessible resources for patients.

Rising to the challenge, we are thrilled to bring you Cetra - an innovative patient education system that aims to bridge the gap between patient education in the clinic and home.

All of our content has been developed in collaboration with a wide range of experts to ensure our content is relevant, accurate, evidence-based and rigorously reviewed.

Meeting the needs of professionals and their patients is at the heart of everything that we do. We believe this is just the beginning of a revolution in digital patient education!

As we grow, we look forward to offering many more features, including content in different languages to help bridge the accessibility gap. We hope you will join us!

Backed by Leading Professionals
Ephicient logoAlign Therapies logoSimply MSK logoThe Paak logoThe Paak logoThe Paak logo

Meet Our Team

Clare King
Founder CEO

Clare is a dynamic leader with a physiotherapy background, committed to revolutionising healthcare through innovative patient-centric solutions.

Richard Klin
Founding Director

Richard is an experienced entrepreneur who's mission is to improve patient outcomes through strategic vision and unwavering commitment to excellence.

Dr Emilia Smith
Medical Copywriter

Our resident in-house doctor. Dedicated to writing clear, accurate, engaging, and informative content that bridges the gap between the professional and the patient.

Liz Paton
Creative Lead

The artistic genius behind our software. Liz translates ideas into compelling visuals and creates experiences that streamline and empower clinics.

Pip Jones
Marketing Manager

Leading the Cetra roadmap, Pip is passionate about establishing Cetra’s presence in the industry through meaningful connections and compelling campaigns.

San Islam
Full Stack Developer

A passionate Full Stack Developer with extensive experience in Next.js, React, AWS and NodeJS among others. San helped develop the Cetra MVPs.

Artur Zegar
Back End Developer

Artur is a dedicated developer with extensive commercial experience. Artur excels in backend development with a focus on and serverless technologies.

Rae Fowle
Customer Service Manager

With a wealth of experience, Rae leads our customer service team to provide exceptional support for our customers and clients.

Lucy Megson
Graphic Designer

A dedicated graphic designer who plays a vital role in helping bring our creative vision to life with precision and accuracy throughout.

Rachael Da Silva
Finance Manager
Katie Kumar
Customer Service Executive
Lauren Taylor
Junior Marketing Officer

A rising talent with a strong vision which focusses on connecting with our audience through creative communication strategies.

Genevieve Tomlinson
Veterinary Content Contributor

Dedicated, certified Veterinary Nurse committed to crafting engaging content that enhances the well-being and care of all animals.

Our Vision

Our vision is to reach a global audience.  

Patient education is an essential need across the globe, yet the quest for reliable, precise, and peer-reviewed resources can often prove challenging. It’s our mission to ensure effective patient education reaches its full potential to change lives, enabling professionals within the health sector worldwide to effortlessly access and share our patient education handouts.

As we look ahead, our goal is to increase our range of resources and make them available in many different languages to further enhance accessibility and impact, as well as to expand the features that Cetra has to offer.

You can read more about our plans for Cetra below:

Next Level Customisation

We want you to make Cetra your own, which is why we will be adding additional customisation and branding features for paid subscribers in 2024.

Artificial Intelligence (AI) Integration

We believe that AI is a fantastic tool, if used correctly. That’s why we want to seamlessly integrate it into Cetra to help professionals save valuable clinic time without compromising on the quality of patient care.

Worldwide Industry Roll Out

In early 2024 we will be launching Cetra Vet. With Cetra Vet, both veterinary owners and their dedicated staff will have access to a comprehensive library of pet-owner education handouts which cover more than 100 common small animal conditions. Looking ahead, our vision includes expanding our services to encompass general practitioner surgeries, equine care, dental care, and more!

Clinician Assistant

This feature will be designed in partnership with our specialist clinicians, ensuing both professionals and students get the support they need to deliver excellent patient care, and follow correct referral paths. We’re only human and we all need a helping hand from time to time, so keep our assistant in your back pocket!

Experience
the Future of
Patient Education